Micro Project 1

Promo ROI Calculator

Estimate the impact of a marketing promotion by modeling uplift, churn effects, and direct bonus cost. Built for fast decision-making and easy iteration.

Visual Summary

Promotion performance at a glance

Use this banner as a quick readout before digging into detailed assumptions. Numbers update instantly from your current inputs.

Net Impact

$-7,800

ROI

-52.0%

Payback

2.08 mo

Scenario Presets

Start with a preset, then fine-tune the assumptions.

Conservative

Lower uplift, higher cost, mild churn drag.

Expected

Balanced assumptions for typical performance.

Aggressive

Higher uplift with efficient bonus spend.

Inputs

Adjust the assumptions to reflect your promo scenario.

Baseline monthly revenue?Your typical monthly revenue before the promo.Expected uplift (%)?Expected % lift in revenue attributed to the promo.Bonus cost (total)?Total promo cost (bonus, free bets, rewards).Churn impact (%)?Promo effect on churn. Negative reduces revenue, positive improves retention.

ROI Snapshot

High-level impact based on your inputs.

Net Impact?Uplift revenue + churn impact - bonus cost.

$-7,800

ROI?Net impact divided by bonus cost.

-52.0%

Payback (months)?Months of uplift needed to cover the bonus cost.

2.08

Breakdown

Baseline revenue: $120,000
Uplift revenue: $9,600
Churn impact: $-2,400
Bonus cost: $15,000

ROI Sensitivity (Uplift ± 6%)

How ROI changes when uplift assumptions shift.

-100%

-76%

-52%

-28%

11%

-4%

14%

Planning Targets

Estimate the uplift required to break even or to hit a target ROI.

Target ROI (%)

Break-even uplift

14.50%

Uplift for 25% ROI

17.63%

Assumptions

Baseline revenue represents a stable monthly run-rate.
Uplift is attributable to the promo alone.
Churn impact can be negative or positive.
Bonus cost is fully accounted for in the month.